Persuasive Memo Examples

Persuasive Memo Examples

People often overlook the importance of memos as part of everyday business communication, but these short documents can have significant impact. These persuasive memo examples will show you how you can encourage employees and coworkers to take action in meaningful ways - from attending a meeting to changing the way they interact with customers.

Writing a Persuasive Memo to a Client

As you begin to write a persuasive memo to a client, think about what you'd like to gain. As with all persuasive writing, having a clear goal in mind allows you to craft the rest of the memo in a way that supports that goal. Using a clear and polite tone, you can expand on the reasons the client will want to comply with your request.

Memo

To: Mr. Alan Smith

From: Northern States Office Supplies

Date: October 21, 2020

Re: Projected Staple Shortage

Dear Mr. Smith,

Northern States Office Supplies is committed to serving your business office needs, and we've been honored to work with you for the past two decades. We value your business and try to exceed your expectations whenever possible. We are committed to communicating any potential challenges to our clients and offering solutions to help mitigate these challenges.

We anticipate one such challenge this winter. Our staple supplier has reported that they expect a temporary shortage in steel materials for making staples. Unfortunately, it is because of our relationship with this supplier that we are able to offer you such a low price on the staples you need for your business. We could find a new supplier (and will if the problem persists), but this could be costly and require us to raise our prices.

Instead, we are hoping to get ahead of the problem and support our most valued clients in ordering supplies ahead of the shortage. We would appreciate if you would set aside some time early next week to discuss your upcoming order. We will help you determine how many staples you will need to order to cover the projected shortage.

Thank you,

Sarah Ellsworth
Customer Relations Specialist

Crafting a Memo to Coworkers

When you're writing a persuasive memo to coworkers or employees, you can take a different, conversational tone. Again, before you write, decide on what you would like to have happen. Then, consider how your coworkers will receive this request. A memo is short and to-the-point, but a little friendliness can help motivate people.

Please also take care of yourselves and your stress levels during this difficult time. We'll be bringing in a massage therapist at the end of the month to give everyone chair massages!

Sarah Ellsworth
Customer Relations Specialist